Cut to the Chase*

On our trip to Seattle we had the pleasure of taking a letterpress class with the talented Lynda Sherman at Bremelo Press. After a quick primer on the process, Lynda showed us some of her fantastic work, inspiring us before cutting us lose in the studio. A designers’ dream, Bremelo has cabinets upon cabinets of wood type and vintage illustrations. Here, Lynda shows Michelle and Sara some of her wood type collection.

Once we chose our type and designs, we took up the meticulous task of assembling it into the frame. Letterpress is like putting together a puzzle, except all the blocks are backwards. You start with the position of your design, then fill in the empty space with spacer blocks. You start with large blocks, then work your way down to smaller spacers. Michelle selected lots of “z’s” for her design and is assembling her frame for pressing.

Letterpress printing is not for the weak. 100% Chartreuse powered, we each took turns pulling the press into action. Much to our delight, Lynda’s 104 year old press, Adele, is also a Cleveland native. Michelle’s design was a blind press, meaning an impression was created by the type but no ink was used. Charity and Sara used a very Seattle nautical blue for their prints. All the prints were a success, especially for rookie printers like us!

Big thanks to Lynda for sharing her studio and showing us the letterpress ropes. If you’re ever in Seattle, you should stop by Bremelo Press and say hello!

*Fun fact: Cut to the chase is a common phrase that came from the days of letterpress printing. The type is assembled into a frame, then the design is attached to the press in a larger frame, called the chase. Meaning, hurry up and get that art assembled so we can get to printing!

trend spotting @ the NYIGF

A few weekends ago I was lucky enough to attend the New York International Gift Fair at the Javits Convention Center in the big apple. Vendors of gifts, home decor, accessories, treats for babies, pets and home were assembled to show and share their newest and greatest designs and product lines.

As a design firm we don’t necessarily attend the show to shop for our holiday gift line, but to research emerging trends in colors and patterns, to see what will be hot in the upcoming months with regards to themes for interiors, for events and for retail.

After walking the monstrous show my creative brain was on fire. So much inspiration, so many amazing references, so many things to show and share with our team and our clients back in Cleveland.

Top of the list trends? Hands down, anything and everything nautical. If you know me, you know I LOVE nautical anything, but I am so thrilled to know more and more whales, lobsters, seashells and all things beachy will be hitting our local boutiques come spring!

Other trends that are strong front runners would be anything organic in feel from soft linen pillows to wooden lamps and jewelry. A touch of nature is a nice way to off set the highly techy world we live in.

Bold colors for home interiors products are popping up everywhere. Where stores used to sell more neutral mix and match products, now patterns and bold colors are being paired together for a more eclectic feel. A bright orange pillow, a yellow ikat print and a blue chevron, they all work together.

Anyhow, if you are ever looking for a little creative reference infusion, check out the New york Gift Show, it happens twice a year and it seriously is a wonderful way to charge up your design passion!

(booths top to bottom. Jonathan Adler. Thomas Paul. Dwell Studio)