We were all spun up when Annie Hartnett and her team of instructors at the new Harness Cycle approached us to develop a solid brand for their Hingetown cycling studio. From the studio identity to interior signage and seasonal schedule mailers we couldn’t have asked for a more perfect collaboration between another like-minded fitness entrepreneur. Plus, we think their new logo is just so fresh, it is always a delight to see it appear around town on apparel, accessories (hello water bottles!) and event graphics. Let’s Ride!